Wednesday, September 7, 2011

Zoya Gems and Jewels Holiday 2011 Collection Press Release



I know you'll probably see this press release a hundred times today, but I just really have to post it because...

ZOYA IS DOING BAR GLITTER. I personally LOVE bar glitter, but it's fairly rare and really not commonly seen. I know it isn't everyone's cup of tea, but I am actually quite excited about this.

If you've already seen this, feel free to skip past it, but if not, then it's worth a look!


Zoya Nail Polish presents 3 new jewel toned metallic shimmer polishes and 3 glitzy, glitter glazes (featuring unique bar glitter) for an extra special holiday and winter 2011 season!

Zoya Gems and Jewels Collection
Rina (ZP576): Full coverage, rich green metallic shimmer.
Holly (ZP577): Gorgeous green glitzy, glitter glaze (with unique bar glitter).
Kissy (ZP578): Full coverage, party pink metallic shimmer.
Izzy (ZP579): Vivid pink glitzy, glitter glaze (with unique bar glitter).
Twila (ZP580): Full coverage, icy blue metallic shimmer.
Noel (ZP581): Bold blue glitzy, glitter glaze! (with unique bar glitter).

Mix it up... The Zoya Gems and Jewels color assortment allows for multiple layered nail polish looks! Have fun…
• Wear the full coverage, jewel toned shades alone for a classic metallic shimmer look!
• Wear the glitzy, glitter glazes alone for a hint of glitz.
• Wear several layers of the glitzy, glitter glazes for a unique textured glitz nail look.
• Layer the glazes over the shimmers to a totally glam nail jewelry look.
• Layer the glitzy, glitter glazes over other colors to create a totally unique look that is all your own (hint - hint: silver, gold, white and black totally rock under the glazes!).

Release date is SEPTEMBER 15.

10 comments:

  1. OH MY GOD. I haven't seen this yet! How exciting!

    Although, based on the descriptions, it sounds like they might have mixed up Twila and Noel on the image or on the descriptions?

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  2. OMG I can't wait! I just saw ALU's swatches and I can't wait for your swatches!

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  3. I adore bar (tinsel) glitter too! It's going to take me some time to get the like names straight on this collection. I am all mixed up right now on what is what! I do like the concept for this holiday collection.

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  4. Hi cutie, just thought I'd let you know that you have the wrong names with the descriptions. Your shimmers and glitters are backwards :P can't wait for your swatches too!

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  5. Hazakaza, Krista: Haha, I didn't even notice! I just copied and pasted what they sent me. Thanks for letting me know!

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  6. I have to see these in person before I make my final decision

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  7. Cooooooooool! This is something different - I like it!

    Hehe, every time I come to your blog, you make me want to buy everything. :P You're the best enabler - my favourite beauty blogger for sure!

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  8. I am not impressed with these colors. They are so generically Christmas-y looking,like all of the other brands do. I have liked all of the other Holiday collections they've come out with,but this one is just,bleh.

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  9. I'll be buying these for sure.

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